Scott Walker Exudes Confidence in Campaign Kickoff

Analyzing the style, substance, and impact of the Wisconsin governor's presidential announcement.

Halperin: Walker Is Preternaturally Calm and Confident

Style: Pure Scott Walker: no suit jacket, no tie, no podium, no teleprompter. His hard work honing his stump speech for months paid off big time with a performance confident and fluid throughout. Unabashedly patriotic, conservative, and ideological. Questionably used “we” in the money, running-for-president line. The staging of the event was not quite as purely pro as some of the other kickoffs and the lack of sufficient air conditioning caused even Walker to seem warm at times.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.