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Disney Courts ‘Star Wars’ Die-Hards With Live Concert, Old Stars

Walt Disney Co. treated a few thousand “Star Wars” fans to a free concert on the San Diego waterfront Friday night, the latest step in a marketing campaign designed to entice the masses without alienating devotees of the science-fiction franchise.

The San Diego Symphony played a mix of “Star Wars” tunes after director J.J. Abrams and producer Kathleen Kennedy courted attendees of Comic-Con International during an hour-long panel. They screened behind-the-scenes footage from the making of “Star Wars: Episode VII -- The Force Awakens,” and shared the stage with cast members, including stars from the original films -- Mark Hamill, Carrie Fisher and Harrison Ford.