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We Dare You to Pronounce Logitech’s New Name

Just call me Rebecca Green
relates to We Dare You to Pronounce Logitech’s New Name
Source: Logitech

Logitech is dropping the tech. That leaves ... Logi.

The computer accessories maker may face a little backlash, if history is any guide. Or the name change could turn out to be genius, if varying pronunciations don't mess with the clean identity shift it's looking for.