The National Basketball Association once took a one-size-fits-all approach to fans who want to watch out-of-market games: Pay a single price, get access to almost everything. Your favorite team, struggling franchises you wouldn't dream of watching, boring match-ups. As long as it were not being broadcast by your local cable-TV provider, it would be available to subscribers of NBA League Pass for a flat fee. In 2009, after 15 years of this one-price policy, the league began offering broadband customers the option of choosing a handful of teams to watch for a lower price.
Now the NBA is going all in on à la carte. Starting next season, basketball fans can purchase out-of-market access on a per-team and even a per-game basis. The announcement, which came on the day that the Golden State Warriors won the league championship, came as something of a tease. The NBA showed a glimpse of à la carte paradise without revealing any information about prices. Last year, the full-size pass cost $200, or $190 for customers who signed up early. The five-team option was $140, or $130 for early birds. The league says next season's prices will be announced later this month and declined to discuss its process for setting them.