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Kazakhstan's Rich Swap Horses for Rolls-Royces

Chinese demand is slowing, but the world's new rich still want luxury.
Almaty Dealership

Almaty Dealership

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Rolls-Royce’s search for buyers of cars like the $294,000 Wraith coupe has landed it in Kazakhstan, where the average person lives on about $330 a month.

Thanks to an abundance of oil and metals riches, the former Soviet republic has a big enough wealthy class to lure the likes of Rolls-Royce, Bentley and Maserati to the pot-holed streets of Almaty, Kazakhstan’s biggest city.