Eros International Plc, the Bollywood film producer and distributor, is in advanced talks to sell a stake in its Eros Now unit to Singapore-based Fullerton Fund Management Co., people with knowledge of the matter said.
The deal, if completed, would value Eros Now at as much as $800 million, said the people, who asked not to be named because the transaction is private. That is much higher than where the market values the business now, one of the people said. Eros Now is Eros International’s streaming platform, which has about 19 million subscribers, mostly in India, one person said.
