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ProSiebenSat.1 Said to Be in Merger Talks With Axel Springer

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German broadcaster ProSiebenSat.1 Media AG is in talks to combine with newspaper publisher Axel Springer SE to strengthen their push into digital media, according to people familiar with the matter.

Discussions are at an early stage and any transaction could face antitrust hurdles, said the people, who asked not to be identified because the talks are private. A deal would unite Springer’s Bild-Zeitung tabloid and Die Welt newspaper with the ProSieben and Sat.1 commercial TV channels. Together the two companies have a market value of more than 14 billion euros ($15.4 billion) and 2014 revenue of 5.9 billion euros.