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Salesforce’s Benioff Says SAP Rebuffed His ‘Olive Branch’

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Salesforce.com Inc. Chief Executive Officer Marc Benioff said his counterpart at rival SAP SE rebuffed an offer to have the business-software makers work more closely together after customers asked for greater technical compatibility.

SAP’s Bill McDermott resisted the overtures, Benioff said in an interview on Thursday at a customer conference in Munich. He noted that Salesforce has struck technology and data sharing deals with Oracle Corp., Microsoft Corp. and VMware Inc.