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Is JetBlue Selling Its Soul for a Bag Fee?

The rebel airline's checked-luggage charge has arrived, and so has the hate mail: 'We're so over'
JetBlue Terminal At Long Beach Airport Ahead Of Earnings Figures
Photographer: Patrick T. Fallon/Bloomberg

JetBlue Airways has been warning for nearly a year that a new fee for checked baggage would be coming by July 1. That doesn’t mean customers will like it any better now that it’s here, and to judge from the last round of social media critiques, they won't.