Photographer: Andrew Harrer/Bloomberg

High-Profile Study Turns Up the Antitrust Heat on Google

Yelp joins with the Master Switch author to demonstrate how users prefer Google’s organic results to pages promoting its own content

Google is facing a new high-profile adversary in the roiling fight over whether its monolithic search engine violates antitrust law: Columbia Law School professor and noted Internet theorist Tim Wu. The author of the influential book The Master Switch: The Rise and Fall of Information Empires co-wrote a paper asserting that Google is engaging in anticompetitive behavior by prominently serving up its own content, like restaurant reviews and doctors office phone numbers, in search results.

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