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What Does This Man Have in Common With Taylor Swift?

Charles Caldas's social media accounts may not make Apple cower in fear, but the organization he runs has other ways to flex its muscles in streaming music
Charles Caldas, chief executive officer of Merlin.

Charles Caldas, chief executive officer of Merlin.

Photographer: Patrick T. Fallon/Bloomberg

Taylor Swift celebrated her victory over Apple on Thursday by saying she would add her newest album, 1989, to the company’s streaming music service. To the general listening public, Swift has become the primary voice of artist discontent with the brutal economics of digital music. Her ability to make the world’s most valuable company cower before her was a testament to her unique position in the music industry, and to the power of social media.