Patrick T. Fallon/Bloomberg

Will Gamers Pay Three Times the Price for a Fancier Xbox Controller?

Microsoft is trying to create a “Maserati” for console gamers, who have traditionally been happy with a Hyundai

It's a lot to pay $150 for a game controller that can kill virtual aliens a few milliseconds faster. The Xbox Elite, announced last week at the E3 video game conference in Los Angeles, costs about three times as much as a standard controller—or nearly half the price of the Xbox One console itself, which comes bundled with a regular game pad.

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