Skip to content
Subscriber Only

Taylor Swift Wins Streaming Battle as Apple Backs Down on Royalty Payments

Video player cover image

Taylor Swift Sway Exposes Apple Anxiety: Barrett

Updated on

It took Taylor Swift less than 24 hours to make technology giant Apple Inc. back down.

In the wake of a stinging rebuke from the pop singer, Apple made a rare public about-face on an earlier decision not to pay royalties for songs played on its new streaming-music service during a three-month free trial. Swift penned an open letter on Tumblr, calling the policy “shocking, disappointing, and completely unlike this historically progressive and generous company.”