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IBM’s Rometty Raises Profile for Women at Sun Valley Confab

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IBM Chief Executive Officer Ginni Rometty and her counterpart at General Motors Co., Mary Barra, are scheduled to attend Allen & Co.’s annual Sun Valley Conference, underscoring a growing number of female and non-media attendees.

Other women invitees who weren’t on last year’s list include Sara Blakely, founder of the hosiery company Spanx Inc., Eventbrite Inc.’s Julia Hartz, SunEdison Inc.’s Cathy Zoi and Lorna Borenstein of Grokker Inc., which offers cooking and other classes online. They join familiar names on the roster including Facebook Inc.’s Sheryl Sandberg, Yahoo! Inc.’s Marissa Mayer, Hewlett-Packard’s Meg Whitman and Xerox Corp.’s Ursula Burns.