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Nintendo’s Dull E3 Showcase Sparks Backlash From Fans

More than 10,000 people signed a petition asking Nintendo not to release a new game it showed during the conference
Nintendo signage displayed during the E3 Electronic Entertainment Expo in Los Angeles on June 16, 2015.
Photographer: Patrick T. Fallon

A common strategy among video game companies is to spend a lot of energy coming up with an impressive trailer for a game that is early in development, then show it at an industry conference even if it won’t be ready for years. It may be a bit misleading, but it gets the crowd pumped up.

Nintendo isn’t playing that game. The company no longer bothers putting on splashy press conferences at E3, which both Sony and Microsoft used this year to drum up excitement for their lineup of video games for the next several years. By contrast, Nintendo streamed an event online featuring puppets that looked like Nintendo executives and a lineup of games that fans mostly already knew about.