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How FitBit Can Avoid Becoming Another BlackBerry After Its IPO

Bloomberg business news

Fitbit to Price IPO While Setting Pace for Wearables

FitBit Inc.’s fitness trackers face threats on all sides -- from Apple Inc. competition to patent-infringement lawsuits.

That sounds a lot like the travails of another device maker -- BlackBerry Ltd. -- almost a decade ago. Like FitBit, BlackBerry was the established market leader with a ubiquitous gadget and a lower-priced alternative to Apple’s shiny new iPhone. It offers FitBit a lesson: use the capital from an upcoming initial public offering to fund research into innovative technology.