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Whole Foods’ New Millennial-Focused Chain Will Be Called 365

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Whole Foods Market Inc., which announced plans last month to open a new line of stores focused on millennials, appointed an executive to run the chain and revealed its name: 365 by Whole Foods Market.

Jeff Turnas, a 20-year veteran of the company, will be president of the 365 division, Whole Foods said in a statement Thursday. He previously served as president of the company’s North Atlantic region and the head of its U.K. branch. The new stores will begin opening in 2016.