Shopify Merchants to Sell Through Facebook With ‘Buy’ Button

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Shopify Inc. said it’s testing a new feature that would let people buy products from its customers’ stores directly through Facebook Inc.

The Ottawa-based software maker said on its blog that a group of merchants who use its software would get access to the social network’s “buy” button, a tool that lets users purchase products advertised on Facebook without leaving the social network.

Shopify is competing with other companies including privately-held Bigcommerce Inc. to help large and small businesses sell their products online. Shopify also provides equipment for selling in physical stores.

Janet Park, a spokeswoman for Shopify, declined to comment on when the feature would be open to all of the company’s customers or what the commercial impact of the arrangement would be on Shopify.

Today, 165,000 stores use Shopify. The company doubled revenue last year to $105 million, according to documents filed before its initial public offering last month. It posted a net loss of $22.3 million in 2014.

Shopify had previously announced integration with buy buttons on online-scrapbooking site Pinterest Inc.

Shopify’s stock, which soared after its IPO in May, jumped to a high of $28.88 in New York on the news before dropping 0.9 percent to close at $28.10 at 4 p.m.

(Updates with revenue information in fifth paragraph.)
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