Photographer: Tiffany Rose/Getty Images for Birchbox
Beauty

Beauty Startup Birchbox Is Boosting the Sales of Competitors

Everybody appears to win with beauty subscription services

Each month, Birchbox ships out millions of beauty samples, neatly packaged in the company's namesake cardboard boxes. Just as the startup intends, the samples lead plenty of shoppers to buy full-sized goods from its own online store.

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