Soda Advertising Crackdown Approved by San Francisco Lawmakers

Soda advertisements posted in San Francisco would need to carry health warnings, and the city would no longer use its money to buy sweetened beverages, under measures tentatively approved Tuesday by local officials.

The decision by the San Francisco Board of Supervisors comes after voters in November rejected a ballot measure to impose a tax on sugary drinks. One more vote is needed before the rules are adopted.

“These drinks are making people sick, and we need to make that clear to the public,” Supervisor Scott Wiener said in a news release.

The new ordinances also would prohibit soda ads on city-owned property.

The restrictions meant to reduce obesity and diabetes are the latest effort by advocates to curb soda intake after a 2012 ban on over-sized sodas in New York offered by then-Mayor Michael Bloomberg was tied up in courts and later overturned. Berkeley, California, voters in November approved a 1-cent-per-ounce tax on soda and other sugary drinks.

Bloomberg, who is the founder and majority owner of Bloomberg News parent Bloomberg LP, donated to Berkeley’s soda-tax campaign.

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