You Can Now Customize Your Ferragamo Driving Shoes to Suit Your Personal Style
Ever wanted a pair of tobacco-colored men’s driving shoes made of ostrich skin? Did you imagine them with your initials branded on the inside?
If so, Salvatore Ferragamo has answered your prayers.
The legendary Italian fashion company recently introduced the MTO (Made to Order) Driver. The online program lets buyers customize the material, color, Gancio metal hardware, and sole construct of their shoes. James Ferragamo, who serves as men's and women’s leather product director for the company, said the MTO option adds an element of versatility to the company’s signature driving shoes.
“This is truly a shoe which we make by hand,” says Ferragamo. “We made this driver for customers who appreciate Italian elegance and want to use our products to realize their vision. It is a casual shoe that can be customized for formal occasions.”
The exotic options for the shoes’ material include crocodile, ostrich, condor calf, and suede mink in colors ranging from tan to flame red. Consumers can also choose from a variety of hues for the sole, such as cherry and dark brown. The metal Garcio hardware ornament on the front of the shoe can be customized for a metallic blue, brushed palladio, graphite, or polished gold finish.
James Ferragamo assured us the Made-to-Order Driver is only the first of many custom-made products from Ferragamo.
“We are always working on new customizable products because this is something that is very important to our customers and the lifestyle our products represent. These made-to-order products will extend to men’s belts, women’s shoes, women’s handbags, and other products. ... We want to make something for him and her exclusively.”
Personalized lettering allows users to brand a message of up to 20 letters on the inside of the shoe, turning these iconic drivers into truly unique creations.
The MTO Driver customization program is available on Driver.Ferragamo.com. Prices range from $750 to $2,400 depending on the material.