Apple Intelligence Tries to Outsmart Google Now

New search and Siri features in iOS 9 are designed to anticipate information users might need before they ask for it

Apple Announces Intelligence App

After Google announced it would be adding a contextual prediction and search feature called Now on Tap to the next version of the Android operating system, it looked like the search giant had just lapped Apple. At Monday’s Worldwide Developers Conference, Apple responded with Intelligence. It’s a predictive assistant built on top of the iOS’s Spotlight search and Siri voice assistant. Intelligence plugs into your contacts, calendar, maps, and even third-party apps. The goal is to give users more accurate search results and to deliver important information before you even know you need it.

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