Take a Cruise, Save the World: Will Millennials Buy Social-Justice Tourism?
For many people, acting conscientiously on vacation means using the hotel towel more than once. But there's no reason for correct-thinking tourists to leave their values at the bathroom door. Want to spend your holiday teaching English, saving turtles or planting trees? There's a socially responsible vacation package for you. Businesses have developed a new vocabulary for this market: ecotourism, voluntourism, even pro-poor tourism.
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