Source: Carnival Cruises

Take a Cruise, Save the World: Will Millennials Buy Social-Justice Tourism?

The all-you-can-eat ethos of cruising gets a socially responsible makeover
Updated on

For many people, acting conscientiously on vacation means using the hotel towel more than once. But there's no reason for correct-thinking tourists to leave their values at the bathroom door. Want to spend your holiday teaching English, saving turtles or planting trees? There's a socially responsible vacation package for you. Businesses have developed a new vocabulary for this market: ecotourism, voluntourism, even pro-poor tourism.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.