Fiat Chrysler Promises to Remake Ferrari Dino for the Less Affluent
A Ferrari for the rich playboy, rather than the filthy rich playboy. That was the raison d’etre of the Dino badge when Ferrari rolled it out in 1967.
A “Dino,” named after the son of founder Enzo Ferrari, had all the breeding and curves of the company’s race cars, only with a smaller engine and price tag. The first iterations had six cylinders—half as many as Ferrari was known for.
It was a prancing pony among thundering thoroughbreds, and more than any other vehicle it helped the company steer from the racetrack onto the road. Critically, it was the first road-going Ferrari to have its engine between the front and back wheels, a bit of blocking and tackling that made for better, more balanced handling while letting designers sculpt a daintier, more-aerodynamic nose.
Now Fiat Chrysler has promised us another Dino, which would be the first in almost 40 years. Sergio Marchionne told Autocar Magazine, it’s “not a question of if, but when.”
The Fiat chief is trying to goose the Ferrari brand a bit in advance of an initial public offering later this year. But he also said a Dino 2.0 wouldn’t be “cheap." Nor would it be solely a way to stretch the brand lower down the market. The expected sweet spot is somewhere around $240,000 in exchange for 500-horsepower. In that range, it will square off against Porsche’s 911, as it did decades ago.
Still, prospective buyers shouldn’t expect to skip the standard Ferrari waiting list. These will be hot; vintage Dinos, these days, are among the more coveted Ferraris in the family. The seminal model from 1967 is worth almost $800,000, nearly four times what it fetched five years ago, according to Hagerty Insurance.