It’s time to stop using “best.” The most succinct of e-mail signoffs, it seems harmless enough, appropriate for anyone with whom you might communicate. Best is safe, inoffensive. It’s also become completely and unnecessarily ubiquitous. That development is relatively recent: A University of Pennsylvania study from 2003 found that, out of hundreds of e-mailers, only 5 percent opted to close with best. It came in behind “thank you” and “regards.” But a quick search through your work account will quickly clear up two things: 1) No one says regards anymore; 2) everyone says best.
When e-mail first entered the office in the 1990s, most users wanted to abandon the formalities of letter writing altogether, so they omitted signoffs. “There was no salutation and no closing,” says Barbara Pachter, a business etiquette coach. “It was like a memo.” In a Los Angeles Times article from that era, Neil Smelser, a sociologist from the University of California at Berkeley, predicted that the rise of electronic communication would ultimately kill off the written goodbye altogether.
