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Obama’s AIDS Boss Appeals to Apax, Nike for Help to Curb HIV

Deborah Birx wants to wring more from the $6.8 billion the U.S. gives her each year to fight AIDS around the world. Hampered by a stagnant budget, she’s cutting off funding to clinics that fail to find HIV cases and looking to Starbucks Corp. and Nike Inc. for ideas.

Birx, appointed by President Barack Obama last year as the administration’s global AIDS coordinator, has tapped the Nike Foundation to help craft HIV prevention messages for young women. She’s also sought advice from John Megrue, chairman of the U.S. unit of private-equity firm Apax Partners LLP, on organizational change.