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FIFA Scandal Unearths Brazilian Power Broker Atop Soccer Fortune

Jose Hawilla’s power over Brazilian soccer seemed unbeatable, with O Globo, Rio de Janeiro’s largest newspaper, dubbing him the “owner of Brazilian soccer.”

For decades, he reaped profits through his marketing firm Traffic Group by brokering broadcasting agreements for Latin America’s biggest tournaments and sponsorship deals between Brazil’s national team and companies such as Nike Inc. and Coca-Cola Co. He also took a cut of earnings made by young players he groomed in Brazil who went to play in Europe, and owned soccer teams on three continents.