Google Debuts One-Stop-Shop for Ads Touting Apps on Smartphones

Sundar Pichai, senior vice president of products for Google Inc., speaks during the Google I/O Annual Developers Conference in San Francisco, California, U.S., on Thursday, May 28, 2015. Google Inc. unveiled payment services, security upgrades and access to HBO movies and shows for its popular Android software, seeking to push back against growing competition from rivals such as Apple Inc.

Photographer: David Paul Morris/Bloomberg

Google Inc. is introducing a new tool that will make it easier for marketers and developers to buy ads for app downloads on mobile devices, seeking to boost sales and take share from Facebook Inc.

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