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Anthony Bourdain Invested in This Website After the Founder Sent Him a Drunken E-Mail

The chef turned TV personality is investing in burgeoning Web magazine Roads & Kingdoms
Anthony Bourdain

Anthony Bourdain

Photographer: Ben Hider/Getty Images

Among the many ways for a business to raise capital these days, sending a drunken e-mail to Anthony Bourdain probably isn’t the most fruitful strategy. But it worked for Roads & Kingdoms, a burgeoning Web magazine offering an eclectic mix of food, politics, and travel fare.

“It was like a midnight Hail Mary, but Tony responded right away,” said Matt Goulding, one of two veteran journalists behind the media platform. This morning, Roads & Kingdoms announced that Bourdain has invested an undisclosed sum and joined the startup as a partner and editor-at-large. It's Bourdain's first personal stake in a company, a purchase that expands to digital media a personal brand largely built on TV and books.