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Audi Sees Electronics Matching Horsepower in Carmakers’ Value

Audi AG expects that electronics and digital features will become just as important as sheer horsepower for global carmakers as they brace for a fundamental industry shift and new competitors and potential allies emerge.

“By 2020, 50 percent of value creation will be based on apps, software, electronic systems and digital services,” and opportunities are “endless,” Luca de Meo, Audi’s sales chief, said Sunday in the text of a speech prepared for the Consumer Electronics Show in Shanghai. “This will totally change our industry and our offering.”