The Texas Approach to Emergency Treatment

Private chains lobby to open ERs catering to the well-heeled.

Caption: A First Choice Emergency Room in Deer Park, Texas.

Source: First Choice via Bloomberg

Holly Westerby was sitting on the sidelines of a YMCA field in Houston watching her 9-year-old son play flag football one Friday night in March when she noticed he kept shaking his hand like it hurt. She pulled him to the side and saw his thumb was purple. Westerby took the boy to the closest emergency room, a center called First Choice. In less than two hours, her son saw a doctor, got an X-ray, and had his fractured thumb put in a splint.

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