About $91 Million of Avon Stock Traded at Peak of Frenzy

Traders -- human and otherwise -- churned about $91 million worth of Avon Products Inc. stock in the 25 minutes after a takeover filing the company is now treating as a hoax.

That’s four times as much as traded all day prior to then, according to data compiled by Bloomberg. More than 12 million shares went off in 19,941 trades during the stretch when the stock went from $6.60 to $8 and then back to about $7.20 at noon, the wildest minutes of the deluge. The rush came in between three separate circuit breakers that halted trading because of the volatility.