Photographer: Streeter Lecka/Getty Images

NCAA Basketball Is Coming to China, With Help From Alibaba

The Huskies and Longhorns will play a regular-season game in Shanghai that will be streamed online throughout the country

Alibaba is hoping to re-create March Madness in November. The Chinese online shopping giant is teaming up with top leagues in the National Collegiate Athletic Association to stream the first regular-season games played in the country online. Alibaba will exclusively carry the men's basketball games in China, starting with the showdown on Nov. 14 between the University of Washington Huskies and the University of Texas Longhorns.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.