What Verizon Buying AOL Means for Europe

AOL's Armstrong: Programmatic Adversiting Key to Growth

Verizon Communications Inc. has clear reasons for spending $4.4 billion (2.8 billion pounds) on AOL Inc. today: It wants to have the advertising technology to use with its video streaming services and it wants to be different from other wireless providers in the U.S.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.