How McDonald's Could Conquer Kale
When McDonald's develops a new appetite for produce, it usually ends up dominating the market
This article is for subscribers only.
The kale fad has reached America's ailing burger behemoth.
McDonald's has confirmed plans to test the leafy superfood in an experimental breakfast bowl that will be served in nine southern California locations. Kale will also be used in three revamped salads at McDonald’s in Canada, according to a report last week by an analyst at Janney Capital Markets. The come-to-kale moment can't be easy for a company that rolled out new commercials in January taunting "vegetarians, foodies, and gastronauts" while vowing that the Big Mac "will never be kale." Without breaking that promise, McDonald's can easily become a colossus of kale—possibly the No. 1 buyer in the U.S.—just by putting the ingredient on its menu nationwide.