Fiat CEO's Proposal for Apple Car Deal Isn't as Crazy as It Sounds

"I've always been intrigued by the notion of having technology disruptors show up in the marketplace and change the paradigm," Marchionne told analysts Wednesday.

Photographer: Alessandra Benedetti/Bloomberg
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Fiat Chrysler's CEO, seeking a partner to merge with, just said he's open to an alliance with Apple.

"I've always been intrigued by the notion of having technology disruptors show up in the marketplace and change the paradigm," Sergio Marchionne told analysts Wednesday as part of his pitch for why the automotive industry should consolidate. "If they show up and they are truly successful, with their cash piles and know-how, they could fundamentally hurt this industry."

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Fiat CEO's Proposal for Apple Car Deal Isn't as Crazy as It Sounds