LVMH to Begin Selling $1,400 TAG Heuer Smartwatch by November

A display of Tag Heuer wristwatches, the Swiss watchmaker owned by LVMH Moet Hennessy Louis Vuitton SA, during the Baselworld watch fair in Switzerland.

Photographer: Gianluca Colla/Bloomberg

TAG Heuer will start selling a smartwatch for about $1,400 in October or November as the brand becomes Apple Inc.’s biggest Swiss competitor for connected timepieces.

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