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Apple Watch Debut Marks a New Retail Strategy for Apple

Don't expect long lines of gadget-seekers
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Review: A Week With the Apple Watch

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The Apple Watch went on sale in stores Friday. Whether you can just walk into an Apple Store and buy one is another matter.

The debut of Apple Inc.'s first new device in five years looked more like an event from the fashion world rather than the tech world. This time, there weren't long lines of faithful gadget lovers waiting for hours and days to buy the latest product from the Cupertino, California-based company.