Skip to content
Subscriber Only

Heinz Looking to Break French’s Hold on Mustard Business

Bloomberg business news

Heinz Takes on French's With Mustard Expansion

Updated on

H.J. Heinz Co. wants to make sure it has your hot dog covered.

Heinz, the world’s top ketchup seller, is bringing its yellow mustard to stores across the U.S. in a bid to dominate traditional barbecue condiments. On Thursday, the company is rolling out national advertisements that play on the idea that Heinz ketchup is breaking up with French’s, the market leader, in favor of a new relationship with Heinz mustard.