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Michael Kors, Teen Fashion Idol

Teen shoppers are desperate for Michael Kors bags—and are abandoning once-loved Coach
A pedestrian looks at a display of handbags, purses and accessories the window of a Michael Kors Holdings Ltd. store as she walks past the store in the Omotesando district of Tokyo, Japan, on Friday, Nov. 22, 2013.
Photographer: Kiyoshi Ota/Bloomberg

Michael Kors isn't just for grownups. The fashion line known for posh handbags and its signature MK print turns out to have an enormous teenage fan base. 

The teenage glamour of the Michael Kors label outshines all other handbag brands, according to a semiannual teen survey released this week by Piper Jaffray. In fact, the brand has reached new highs: 39 percent of average-income girls choose Kors as their preferred handbag label, up from just 7 percent in a 2012 survey. Rival handbag maker Coach fell from 46 percent to 17 percent in the same period.