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Hershey Wants to Get Americans Chewing

Will Papa has one of the hardest jobs in the food industry: getting Americans to chew more gum.

So challenged is the category -- U.S. sales have fallen 15 percent to $3.5 billion since 2009 -- Hershey Co.’s research chief isn’t even calling his latest product gum. Ice Breakers Cool Blast Chews, which dissolve in a burst of mint after about 10 chomps, straddle the sweet spot between mints (which are still selling well) and gum (which isn’t).