HBO’s Web-Only Service Debuts for Sling TV Customers

HBO’s new standalone Web channel went live today on Dish Network Corp.’s Sling TV service ahead of the season premiere of the hit show “Game of Thrones.”

Sling TV subscribers, who pay $20 a month for about 20 channels on the streaming service, can now get the online version of HBO for an additional $15 a month.

HBO’s “Game of Thrones” on April 12 will be another test of reliability for Sling TV after an outage prevented some users from watching college basketball’s Final Four last weekend.

“The technology is ready, but it’s still new,” Sling TV Chief Executive Officer Roger Lynch said in an interview. He attributed the outage to “a very high rate” of people signing up for the service.

HBO’s new online service is also available for Apple Inc. and Cablevision Systems Corp. customers who have Internet service for a monthly subscription of $14.99. Customers who sign up in April will receive a 30-day free trial.

It marks the first time that consumers have been able to watch the Time Warner-owned channel without a pay-TV package.

Before it's here, it's on the Bloomberg Terminal.