Photographer: Spencer Soper/Bloomberg

Why Amazon Refuses to Wear Purple Lanyards in Vegas

The war with Jet.com extends to conference badges

About 1,300 people from the online retail industry are in Las Vegas this week for the annual Catalyst Americas conference. Every attendee is sporting a name badge they were given at the registration desk, along with a purple lanyard emblazoned with the logo for the startup Jet.com—everyone except Amazon.com employees, who brought a stash of orange lanyards.

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