Lincoln Revives Continental to Reverse Decades of Decline

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The big, broad-shouldered Continental is trimmed in large slabs of shiny chrome and has a silhouette that sweeps back to sleek LED tail lamps.

Source: Ford Motor Co. via Bloomberg

Ford Motor Co.’s lagging Lincoln line, searching for a return to relevance, is dusting off the old Continental model name that had its heyday in the Mad Men era and was favored by President John F. Kennedy.

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