Saints Beat Sinners Again for Best Stock Picks

Millennials? They really want to invest this way. Women? Even more so. Basically everyone thinks it's a nice idea, but they're persuaded it's going to kill their investment returns. They're wrong. And today there's additional data to show it.

I'm talking about sustainability. It's an ugly word—vague and loaded with preconceptions. A year ago, I said as much to Audrey Choi, chief executive officer of Morgan Stanley's Institute for Sustainable Investing, who was on a tear about how investors don't have to sacrifice profits to invest for the future. Blah blah blah. It's a refrain one hears a hundred times a day in the sustainability space. Where's the proof? If sustainability* is so great, where are the numbers? Her response at the time: We're working on it.