NFL to Broadcast Jaguars-Bills London Game Worldwide on Internet

The National Football League this season will broadcast a regular-season game on the Internet to a worldwide audience for the first time.

The NFL said an Oct. 25 game in London between the Jacksonville Jaguars and Buffalo Bills will be available on a digital platform to be determined. Fans in Jacksonville and Buffalo can still watch the game, which kicks off at 9:30 a.m. New York time, on local television.

“Trying something new,” NFL spokesman Brian McCarthy said on Twitter.

The NFL in January announced a partnership with Google Inc.’s YouTube that allows fans to access NFL video on personal computers, tablets and mobile phones. The deal included an official NFL channel on YouTube, including game previews, in-game highlights and postgame recaps, as well as analysis and fantasy football advice. It was the latest in a series of partnerships the NFL has created with digital platforms to increase access to the league’s content.

The NFL had talks with Google before extending its contract with satellite provider DirecTV to carry out-of-market games nationally through its “Sunday Ticket” service. This year’s Jaguars-Bills game in London won’t be available as part of the Sunday Ticket package.

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