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From Paris, the Anti-Tesla That Costs 20 Cents a Minute

The Tesla Model S, a sumptuous, four-door electric sedan with a sticker price of $71,000, has a waiting list that stretches to months. Vincent Bollore can get you behind the wheel of an electric with “far superior” technology this afternoon. For just 20 cents a minute.

Bollore, the French billionaire who is the biggest shareholder of Vivendi, has created Autolib, a car-sharing service in France stocked with hatchbacks called Bluecars. The result is something of an anti-Tesla: bug-like, no-frills electrics rented by the minute, with no big upfront investment for drivers. Tesla Motors Inc., by contrast, is following in the tire tracks of the traditional auto-industry, making vehicles and selling them to individuals.