Chevy's New Colorado and the Myth of the Midsize Truck

Chevrolet's massively popular Colorado plugs a gap created by a decade of ever-expanding trucks

The Midsize Truck Myth: Why Chevy's New Urban Pickup Is So Big

A bookcase, a bureau, and a big, wooden trunk. They needed to go from Brooklyn to Connecticut—the kind of small-time urban schlepping Chevrolet pictured when it gave the green-light to its Colorado model, an all new pickup.

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