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Toyota Hopes Olympics Will Rub Off on Mirai

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After using the red carpet to position its Prius hybrid as the must-have ride for Hollywood stars, Toyota Motor Corp. will put its Mirai fuel-cell car on the Olympic podium.

President Akio Toyoda, a top official on the organizing committee for the 2020 Olympics in Tokyo, said today that Toyota will be a top sponsor for the world’s biggest sporting event through 2024. At the site of the final assembly line for Mirai last month, Toyoda said 2020 was “one delivery date we have to be aware of.”