New Startups Aren't Keeping Big Mattress Up at Night

Casper and other startups want to flip the mattress game on its head. They have their work cut out for them.

In the scope of consumer products, the humble mattress is becoming simpler by the day. A mattress doesn’t need to get faster or smaller or lighter. It doesn’t have to charge more quickly or use less energy. And though bedding now involves complicated chemical formulas rather than horsehair and reeds, it is still primarily a puzzle of textiles.

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